M/s. Ellora Time Ltd., better known by the brand name "ORPAT", situated in Morbi (Gujarat), has a built-up area of 15,00,000 Sq. Ft. The company currently provides employment to more than 4000 employees (90% of which are female employees). This enormous volume of infrastructure helped the company in achieving big goals since years. And now the company stands on a strong ground and has the credit of "World's Largest Clock Manufacturer" as well as the only company in India that manufacturers Calculators and Educational Toys and the market leader in the Telephones Manufacturing.

With the values of dedication, commitment and hardwork, the company as a team is climbing the ladder of success. At present, the company has a wide range of products in different segments. Clocks, Telephones, Calculators, Timepieces and Educational Toys are just to name a few. Recently, ORPAT entered into manufacturing of Home Appliances with a full range of products like Irons, Water Filters, Water Dispensers, Water Purifiers, Water Sterilizers, Room Heaters, Table Fans, Wall mounting Fans, Pedestal Fans, Water Heaters, Mixer Grinder, Kettle, Emergency Lights, Ice Shaver, Air Coolers and many more.

Recently concluded Volumetric Production Analysis gives an indication of company's capabilities. The company has achieved a World record of Manufacturing 1,25,41,602 clocks during 2001-2002.

The company has several feathers attached to its achievements cap out of which the most familiar is that ORPAT has been winning the ESC award for the Excellence in Exports in the field of Electronics by the Ministry of Communication and Information Technology for 7 consecutive years.

With more than 220 wholesalers and around 50,000 retailers dotting the country, the company has one of the best distribution networks in the Nation. At present, ORPAT is manufacturing around 100 models of Wall Clocks, 40 models of Timepieces, 25 models of Telephones, 30 models of Calculators and 3 different varieties of Educational toys in 6 different colours. Even after wide range of models in each products, new models are introduced every month to remain always ahead and unbeatable in the Global Market.

The company has many firsts to its credits. The company pioneers in India to undertake in-house C.O.B. Technology. Being an ISO-9002 and CE Certified Company, it has introduced innovative processes in the areas of Inventory Management, Finance, Marketing and R&D. As a result of which, the Group's dependency on working capital assistance from Commercial banks is virtually nil.

On export front too, the company has emerged a clear winner, gathering many accolades in the process. Today, ORPAT products enjoy a prominent place in more than 45 countries. The company has struck to its motto of providing world class quality products and is confident of staying ahead.